As technology advances, text messaging has become a trendy way to communicate, with over 7.2 billion active users worldwide. Because text messages have such high engagement rates, businesses are starting to use them to reach and engage customers. This blog post will discuss the top three benefits of using a mass texting platform or software.
Increased Engagement
Text messages have an open rate of 98%, which is much higher than email (20%) and social media (12%). It means that more people will see and read your message when you send it via text. Texts are typically read within minutes of being received, so you can be sure that your message is getting through to your customers.
Texting is also a great way to reach out to customers who may not be active on other channels, such as social media or email. By using text messaging, you can ensure that you’re reaching all of your potential customers.
Increased ROI
Text messages have a response rate of 45%, which is much higher than email (0.12%) and social media (0.03%). It means that you’re more likely to get a response from your customers when you send them a text message. As a result, you can see a significant increase in your return on investment (ROI). Text messages are also a great way to increase sales.
SMS campaigns have a conversion rate of 20%, which is much higher than email (0.62%) and social media (0.19%). By using text messaging, you can see a significant increase in your sales and ROI.
Increased Customer Loyalty
Text messages have a loyalty rate of 90%, which is much higher than email (33%) and social media (27%). It means that customers are more likely to stay loyal to your brand when you send them text messages. Text messaging is also a great way to build customer relationships. In fact, text messages have a response rate of 54%, which is much higher than email (15%) and social media (0.07%). Using text messaging can build strong customer relationships that will keep your customers loyal to your brand. Text messages also have a retention rate of 95%, which means that customers are more likely to stay with your business after they’ve received a text message from you.
Conclusion
There are many benefits of using a mass texting platform or software. Text messages have high engagement rates, which means that more people will see and read your message. Text messages also have a high response rate,